Oscars Reject Postpartum Motherhood Ad

Frida Baby, the brand behind every parent’s favorite snot suck tool, recently launched Frida Mom. It’s a line of postpartum underwear, instant ice maxi-pads, perineal healing foam, and perineal cooling pad liners.

The plan was to run the ad below during the 2020 Academy Awards. The Academy banned the ad and Frida Mom fired back on Instagram. Stating, “It’s not ‘violent, political’ or sexual in nature. Our ad is not ‘religious or lewd’ and does not portray ‘guns or ammunition.’

The internet can’t help but wonder if this is why so many new mothers are under prepared?